STRATEGY\MIND
Yes,your brand needs a plan.Not just any plan,
but a strategic plan.Brands that recognize
market trends and respond to consumer activity
get ahead.Your brand must evolve gradually
and strategically over time.


REPUTATION MANAGEMENT\EARS
It's not all that hard to build up a reputation:it's
 much more difficult to maintain it.Active listening
in the right place is the key to understand what
people think of your brand-of what's being said
about you when you're not in room.


COMMUNICATION\VOICE
A strong brand delivers a consistent message
with its unique tone of voice.Your voice
should be congruent with the brand's core
values,positioning,and personality.

IMAGE\CLOTHES
Dran right your brand has to look
good, no matter if it wears an ARMANI
suit or a turtle-neck and jeans.It has to
look professional,be consistent,and
make a great impression on people.


POSITIONING\FEET
Where does your brand stand?Is it place
where nobody else is standing?Finding your
unique spot in the market is the fundamental
foundation of your brand.


FRESHNESS\CAP
Are you a brand or a brand?publishing
up-to-date and relevant content keeps
things fresh the public eye.


VISION\EYES
You always have to know where your brand is
headed.Having a strategic and realistic vision
keeps you on track as you move forward.


ANALYSIS\NOSE
Sniff out what your competition is doing
and who the newcomers are.Be in the know
at all times so you can stay in the game.


TRUST\SMILE
A fake smile can be seen a mile away.
Honesty and transparency show the world
that you're genuine and trustworthy.

REACH\ARMS
How far does your brand reach?It pays
to build up a credible presence both
online and offline.Be everywhere your
customers are looking.

CREATIVITY\HANDS
Creativity can make a remarkable
brand, one that stands out from the
rest and wows people.An innovative
brands has a competitive advantage.